VML commissioned Chloe Hardwick to bring Coca-Cola’s The World Needs More Santas global OOH campaign to life, capturing the true spirit of Christmas with warmth, kindness, and a touch of sparkle.
The campaign inspires small acts of kindness, featuring perfectly chilled Coca-Cola bottles paired with handwritten notes like “Your lights look amazing, neighbour,” all set against the cozy glow of twinkling fairy lights. In Chloe’s signature style, rich, warm tones highlight the magic of Christmas while evoking a sense of nostalgia through Coca-Cola’s iconic red.
Director & Photographer - Chloe HardwickDirector of Photography - Robin HornClient - Coca ColaDIT - Seb PecchiaAgency - VMLAC - Matt WessonCreative Strategy Director, Coca Cola - Justin MartinGaffer - Robbo ShearsSenior Manager, Coca Cola - Ellie D’silvaStills Lighting - Sebastian NiespialowskiCreative Director, VML - Tom ReasDigi - Gemma Gravett Creative Director, VML - Ross HansonSpark 1 - Hayden JonesCreative, VML - Gagandeep JhutiSpark 2 - Marian CojocaruCreative, VML - Joe Foale GrovesDrinks Stylist - Nico Van DieckAccount Manager, VML - Nicola GuestDrinks Assistant - Jasminder HamAccount Manager, VML - Flora WoodhamArt Direction - MaKe Creative Producer, VML - Layla BoydSet Designer - Jonathan Wright Production - At RareCalligrapher - Nadia ChinExec Producer - Kay EdwardsScenic Painter - PropDropAgent - Skye Trayler GrahamRetouch - Stanleys Post
