Sainsbury's Taste The Difference by Lizzie Mayson

Christmas, elevated. It's what Lizzie does. Commissioned by Sainsbury's via NCA to shoot this year's Taste the Difference campaign, Lizzie brought a modern, refined flare to the classic Christmas supermarket spread.

There was a heavy focus on texture; glistening glazes and crisp roasties are highlighted by plush teal and powder pink velvets. Matched by a modern selection of cherry-studded panettone, crispy bao buns and miso mushroom tartlets, Lizzie has helped create a Christmas that's a celebration for everyone.

Credits:

Client - Sainsbury's
Sainsbury's Campaigns Manager - Holly Tavana & Rebecca Kent
Brand Comms Executive - Olivia Barrows

Agency - New Commercial Arts
Production Lead - Cara Swindell
Business Director - Julia Pensabene
Account Director - Toby Moynan
Account Managers - Vicky Thompson & Jeff Baker
Creatives - Katy Burrell & Andy Burrell
Creative Director - Brad Woolf
Creative Director - Dan Bailey

Production - Locate Productions
Producer - Amanda Jenkins
Production Manager - Tane Stevens

Photographer - Lizzie Mayson
Photographers Agent - Skye Trayler
Digi - Giles Smith
Gaffer - Simon Paterson
Props - Maria Francolini
Food Stylist - Matthew Ford
Food Styling Assistants - Charlotte Bone & Lola Milne
Studio - Shoreditch Studios