Shot by Lizzie Mayson and commissioned by Wonderhood Studios, the Let Your Summer Side Out campaign by Waitrose is everywhere at the moment.

Rooted in the ease and spontaneity of the warmer months, the campaign celebrates flexible mealtimes, informal hosting, and the best of the Waitrose summer range. It’s about making the most of longer days, whether that’s a late lunch in the garden or a last-minute gathering around whatever’s in the fridge.

This work reflects a shift in how people eat and spend time together over summer — less structure, more instinct. A reminder that good food doesn’t have to be planned to be memorable.