Max has created a set of elegant, simple videos that really celebrate the Birra Moretti glass itself, the colour of the beer, and the movement inside it.

The idea was to keep a sense of reality running through the whole piece - relying on sound design to hint at life, even during the close ups. Distant church bells, birds, people passing on the street... all a subtle nod to a remote Italian village.

Storyboarded, styled, shot, edited and graded by Max Bridge