When Monkey Shoulder were looking to create a campaign that could make their whiskey synonymous with the Old Fashioned, Ned got straight down to business. Spanning 5 days on location across 6 bars, 2 days in location homes and another 2 days of stills and videos in a studio, Ned came into his own as director and photographer. 

Not only utilising his deep technical knowledge; including cameras rigged to peoples arms as they poured and probe lenses drilled through the bottom of a glass, Ned also collaborated on the creative direction of the project. Match cut sequences narrating how anyone anywhere can make the perfect old fashioned were born from Ned's creative vision, working seamlessly with talent, crew and the commissioners at Special Agency.

The result is a stills and motion campaign fit for the world stage. Luckily that's where it's shown!