Vitamalt | Nigel Riches | At Rare

Nigel Riches and his team travelled out to the Caribbean to shoot this story about a community coming together to get the greatest pleasure from the simplest things.

The spot celebrates the power of community spirit and the positive energy you get from those around you, letting the good times roll and making the most of every moment. Over an eight day shoot Nigel adjusted to the laid back nature of life which is reflected in the intimate moments captured in his portraits.