Nigel Riches was approached to capture the perfect pour for Peroni. Executed over a two day shoot early into the pandemic, Nigel managed to pull off a safe and relaxed campaign for all involved. Italian’s are renowned for the pride and patience taken in their clothes, food, cars and especially drinks. Style is a part of their heritage and perfection in presentation is non-negotiable. Even now we’re back in the bars, we all know every drop of Peroni is to be savoured not squandered.
Nigel featured the UK’s barman of the year who expertly performed their desired perfect pour. Riches’ flawless flowing motion and stills show chic Italian artistry and the deliciousness of a crisp lager.