Knorr by Jo Sidey

Knorr wanted to reach a new generation of food lovers, so they changed how their story got told.

We all know Knorr, there’s probably some in the back of your cupboard right now. And that’s exactly what Knorr wanted to change: how does a brand move from the back of a cupboard to front and centre of an evening cooking?

Well Jo Sidey had a few ideas…

Her unique way of blending delicious food with warming interactions and expressions came into full effect. Whilst bold colours, immersive angles and precise styling help finish off the dish. A dish so appealing in fact, that images from this series were used across the successful ‘Serving Singles’ global campaign.

Credits:

Photographer & Director: Jo Sidey

Knorr Brand Manager: Nicolas Tropeano

Knorr Design Lead: Chris Stevens

Agency: MullenLowe

Global Creative Director (MullenLowe): Carlos

Head of Art Creative (MullenLowe): Fabiano Gomes

Senior Creative Producer (MullenLowe): Lisa Tuck

Assistant Producer (MullenLowe): Charlotte Jones

Associate Vice President Account Management (MullenLowe): Sherner Coutinho

Senior Producer: Vicki Pettifer

Producer: Christine Pagliarini

1st Lighting Assistant: Simon Paterson

2nd Lighting Assistant: Rory Ronnie

Digital Assistant: Chloe Ackers

Food Stylist: Ben Boxall

Food Stylist Asisistant: Simone Shagam

Props Stylist: Maria/Kelly @ Make Creative

Props Sylist Assistant: Amber

Wardrobe Stylist: Maria/Kelly @ Make Creative

Wardrobe Stylist Assistant: Elle

Hair & Make-up: Chloe Gottlieb-Hunt

Manicurist: Nichole Williams