Jo SideyAt Rare

In 2022, Oma Kitchen called on Jo to shoot images that reflect the community vibe of the online cooking courses they run for food lovers to master recipes using packs of unusual, authentic ingredients from around the world. Shot in Jo and Saskia’s home studio kitchen, the stills feature aspiring chefs cooking and eating together. The tone is warm and welcoming, creating an intimate, almost nostalgic feel perfect for engaging with social media audiences.