Lizzie MaysonAt Rare

Belazu has long been the trusted ingredient behind some of the most celebrated dishes in the best restaurants.

The campaign imagery by Lizzie Mayson captures the unfiltered beauty of these spaces: the hands of chefs at work, the quiet moments of precision, and the raw, natural vibrancy of Belazu’s ingredients in action. This wasn’t about polished perfection; it was about authenticity—the textures, the details, the real-life chaos and craft that make up professional kitchens.

Client - BelazuSenior Producer - Nikki HolbrowAgency - WonderhoodAccount Director - Tom Butler Photographer / Director - Lizzie MaysonAccount Executive - Hannah ChinyembaChief Marketing Officer - Taryn MalakouDesign Lead - Tommy SpittersHead of Creative - Ciara MaguireProducer - Vicki PettiferSenior Marketing Manager - Hannah HaydenProduction Manager - Sylwia GrzegorzkoSenior Brand Manager - Katie KingLighting Assistant - Ollie GroveDeputy Executive Creative Director - Jack CroftDigital Assistant - Laura HeckfordCreative - Tad BuxtonStylist Assistant - Grace JenkinsCreative - India PennyStylist - Kitty Coles