Richmond by Lizzie Mayson

You can capture a lot in a studio.

For Lizzie's latest campaign with Richmond, the aim was to show how sausages are enjoyed in the family home. Only problem: there was no family home. So, with her team, Lizzie built one, constructing shots that evoked that same feeling of comfort, without ever detracting from the main event. But in true Lizzie fashion, the shoot went a step further, conjuring outdoor BBQ scenes complete with smoke, roaring blue skies and dapples of light across the food: all within the same four walls.

The goal was never just to transport us into a home. It was to take us back in time, to the excitement of a family BBQ, when the little things mattered most. Alongside her DOP, the accompanying motion was graded with a subtly retro feel, grounding a nostalgic, familiar product in a world that still feels contemporary.

Like we said, you can capture a lot in a studio.

Credits:

Client - Pilgirm's
Head of Brand - Lauren Pizey
Senior Brand Manager - Heather Grealy
Assistant Brand Manager - Emmanuel Ilegbunem

Agency - Joint
Senior Producer - Kieran Shekoni
Account Director - Isobel Stone
Creative Director - Jasmeel Nagi
Bussiness Director - Lucy Ashworth
Client Partner - James Drummond

Photographer & Director - Lizzie Mayson
Executive Producer - Vicki Pettifer
Photographers Agent - Skye Trayler
Production & Wardrobe Assistant - Patrick Sampson
Runner - Cairo Nevitt
Motion Director / DP - Mike Tamman
Focus Puler - Oscar Harrison
1st Assistant - Simon Paterson
2nd Assistant - Emma Harris & Emmet Banahan
Digi Assistant - Giles Smith
Food Stylist - Matthew Ford
Food Stylist Assistant - Lottie Bone
Prop Stylist - Rachel Vere
Prop Stylist Assistant - Megan
Set Build - Darren
Groomer - Victoria Poland

Talent - Fiona Farson, David Farson, Shiloh Farson, Solly Farson, Archie Philips, Kaeleen Stammers.

Lighting Kit - Large Format
Motion Kit - XO