Frive by Lizzie Mayson & Charlotte Nott-Macaire

Effortless. Nothing overly processed, just real, honest ingredients.

Frive? Or our latest campaign imagery for them? How about both.

Lizzie Mayson helmed the lifestyle imagery, leaning into the warm, earthy palette with refreshing green notes to nod to that symbiosis. But the real star of these images is the food styling: dishes aren't crafted to perfection, they show up unstyled, as they would on a busy day of meetings.

As a delicious pairing, Charlotte Nott-Macaire took care of the product shots. Much like Frive, her images are approachable. Chucked into your handbag on your way out the door, or the latest delivery sitting proudly on your counter, they create a sense of how person and product could slot together.

This isn't just about showing people how effortless nutritious meals can be; it's about making them feel it.

Credits:

Client - Frive
Creative Producer - Lewis Hancock
Head of Brand - Danny Barry
Senior Brand Manager - Harriet Lowe
Chief Marketing Officer - Christian Dapp
Content Creators - Sarah Walsh, Telvin Jacob

Photographer - Lizzie Mayson
Photographer - Charlotte Nott-Macaire
Photographers Agent - Skye Trayler, At Rare
MAU - Chess Thorten
Food Stylist / Chef - Yvonne Poon
Food Stylist - Kitty Coles
Props Master - Clare Piper
Wardrobe - Gregory Russill
Talent - Andrew, Ellie, Jenna, Magnus