Sainsbury's Summer by Lizzie Mayson

Where others see a challenge, Lizzie Mayson sees a main course.

The brief for Sainsbury's Taste the Difference summer campaign was deceptively simple: how do you make top-quality ingredients irresistible with nothing to hide behind?

The answer lay in shape and texture. Every composition was crafted and refined by a brilliant team until the hero ingredients seemed to lift right off the plate.

Summer light is where Lizzie is most at home, and it did wonders for the seasonal ingredients here, bringing a warmth and freshness that felt as good as the food looks. That seasonality brings its own gift too: dishes that are as nourishing as they are beautiful. It’s something Lizzie always thrives capturing.

Credits:

Client - Sainsburys
Brands Comm Manager - Emma Young
Campaign Executive - Emma Clarke

Agency - New Commercial Arts
Production Lead - Cara Swindell
Business Director - Julia Pensabene
Account Director - Toby Moyran
Snr Account Manager - Zahra Banday
Creative Director - Ray Chan
Creative Director - Alex King
Creative Director - Brad Woolf
Creative Director - Dan Bailey

Photographer - Lizzie Mayson
Managing Agent - Skye Trayler

Production Company - Locate Productions
Producer - Amanda Jenkins
Production Manager - Tane Stevens
Digi - Giles Smith
Lighting - Simon Paterson
Food Stylist - Flossy McAslan
Food Stylist Assistant - Susannah Cohen
Food Stylist Assistant - Maisie Chandler
Food Stylist Assistant - Megan Lambert
Stylist - Maria Francolini
Stylist Assistant - Nicola Green
DOP - Matt Fox
Focus / 1st AC - Emma Friend
DIT - Phoebe Fraser
Playback - Chaz Northam
Gaffer - Paul Allen

Models:
Potatoes & Burger Model - Danny R
Kiwi & Burrata Model - Micah B

Studio - Papermill Studios