When McDonalds needed to launch the McCrispy, a new burger to cheat on the iconic Big Mac with, they needed a photographer who wasn't afraid to make a splash.

Will Cooper's work is simple but effective. Every component of the burger sings; crisp lettuce, crunchy chicken and a sesame bun with tantalising sheen. If you're going to cheat, at least do it properly.

Credits:

Client - McDonalds
Brand Marketing Manager - Emma O'Neill
Campaign Assistant - Dina Shalaby

Agency - Leo's
Art Director / Designer - Harry Ingrams
Account Director - Lauren Murphy
AM - Chloe Veal
Producer - Nicole Hathaway

Agency - Linney Create
Creative Director - Mike Fynney
AM - Kara Minnis

Photographer & Director - Will cooper
Producer - Kay Edwards
DOP - Richard Lonsdale
Runner - Cairo Nevitt
Gaffer - Grace Lund
Electrician - Jenna Hinton
Digi - Giles Smith
Food Stylist - Udo Reichelt-Schaurer
Food Stylist Assistant - Sophie Sibbald