Tesco Finest by Will Cooper

For Tesco Finest’s ‘Quality Around the Corner’ campaign, they knocked on the door of Will Cooper. Commissioned by BBH, the campaign was all about provenance; showing the textures, colours and work that goes into sourcing their highest quality food.

With oak smoked salmon from the Shetland Islands, to 20 month matured Parma Ham from the Emilia Romagna region of Italy, the campaign’s creative North Star was letting the food speak for itself. Taking it and running with it, Will had the bright idea to inject a little summer given the campaign’s live date; blazing sunshine on the worldly delights with his studio lights.

Credits:

Client - Tesco
Agency - BBH
Photographer - Will Cooper
Producer - Louise Ellingham
Food Stylist - Sal Henley
Food Styling Assistant - Emily Gussin
Digi Op - Sam Reeves
Assistant - Jenna Hinton
Photographer's Agent /- Skye Trayler