BBH commissioned Will Cooper to shoot the latest Tesco icons campaign. The client wanted to remind shoppers of the quality behind every item. The bold, stripped-back approach invites us to rediscover the supermarket's commitment to great produce and ingredients.
"In the fiercely competitive world of weekly shopping, standing out is no easy feat." - Creative Boom
" a response to a brief about how Tesco stands for quality food." - Campaign
"the supermarket has set the rulebook to one side to create the ICONS campaign" - Famous Campaigns
"It's showed us how to create a buzz without saying a single word." - Asad Muhammad
Client - TescoPhotographer - Will CooperAgency - BBHLighting Assistant - Jenna HintonCreative Director - Luke TillDigi Op - Sam Reeves Design Director - Miguel SousaFood Stylist - Livia Abraham Agency Producer - Rachel ClarkeFood Styling Assistant - Gigi ArnoldAccount Director - Millie DannExecutive Producer - Kay EdwardsProducer - Ruth Ferrier Photographers Agent - Skye Trayler
