Jo Sidey shot the latest OOH campaign for Goodfella’s, who teamed up with TBWA/MCR to carve out a fresh space in the crowded frozen pizza aisle. The challenge? Bring the brand back to its roots while making it feel right at home on today’s dinner tables. The creative direction leans into the joy of midweek meals—those easy, satisfying moments that bring everyone together.
Client - Nomad FoodsGrip - Daniel LaviadaProduct - Goodfella'sTrainee Grip - Tiger BrewerAgency - TBWA/MCRDIT - James LewisArt Director - Jason ChadwickPlayback - Karl TaggartCopy Writer - Sam RutterSound Recordist - Jeremy BrownAccount Manager - Ashton KellyStills Designer - DannyBoom Op - Gavin MarshallProduction - OutsiderGaffer - Jonathan YatesAgency - Hogarth WorldwideElectrician - Adam Bell | Josh Wood | Cleo VoglerSenior Account Manager - Caro DemoulinRigger - James MolloyExecutive Producer - Tanya FitzgeraldArt Director - James HattAssistant Producer - Jordan WellsAgency Stills - Alexis MyersAssistant Art Director - William BrownDirector - BLOK - OutsiderSet Decorator - Penny CrawfordProducer - Gareth Francis Prop Man - Ezra MantellProduction Manager - Tom BenkinsArt Department Assistant - Matt SaundersProduction Assistant - Tom O'BrienFood Stylist - John BenthamHead of VFX - Mark BeardallAssistant - Tanya Skillen1st Assistant Director - Jerome FrancAssistant - Taeko Takahshi Williams 2nd Assistant Director - Matt RandleCostume Designer - Aartthie Mahakuperan2nd Assistant Director (Stills Unit) - Caspar CampbellWardrobe Assistant - Tilly Hopcroft | Nicola RibeiroRunner - Tom Jacobs | Rose Arthur | Zoe Bradley | Tom BrehenyHair & Make-up Artist - Fiona FellowsCinematographer - BLOK - OutsiderHair & Make-up Assistant - Corrine Robinson | Sarah Jane PucciFocus Puller - Jim McLean2nd Assistant Camera - Leo WinslowProsthetics - Jon Moore | Samantha DiGuiseppe | Carly RobertsonPhotographer - Jo SideyProducer - Candy FieldDigital Assistant - Chloe Ackers1st Assistant - Simon Paterson2nd Assistant - Rory Ronnie
