Jo SideyAt Rare

The Italian prosecco brand was after a festive feel in this set of stills to promote their fizz on social media over Thanksgiving and the Christmas season. Jo’s sparkling pictures tell the narrative of a night, from the buzz of getting ready while sipping your first drink, to winding down with a night cap. A palette of rich greens and hot pinks against glitzy backdrops build different moods throughout the series.